Posted On: April 13, 2011
Media Organization: Hospital for Special Surgery
Founded in 1863 in New York City, the Hospital for Special Surgery (HSS) is a world leader in orthopedics, rheumatology, and rehabilitation and is nationally ranked as No. 1 in orthopedics and No. 3 in rheumatology by U.S. News & World Report. The mission of HSS is to provide the highest-quality patient care, improve mobility for its patients, enhance the quality of life for all, and to advance the sciences of orthopedic surgery, rheumatology, and their related disciplines through research and education.
A member of the New York-Presbyterian Healthcare System and an affiliate of Weill Cornell Medical College of Cornell University, HSS operates 205 beds with more than 3,000 full-time employees. Nearly 250 distinguished medical doctors oversee 300,000 patient visits annually and perform more than 25,000 procedures each year in both inpatient and outpatient settings. HSS is located on the East side of Manhattan at 535 East 70th Street. More information can be found on the HSS website: www.hss.edu
Reporting to the Director of Marketing, the Communications Manager (CM) will play an essential role in communicating the hospital’s mission through its print and electronic publications. The CM will have primary responsibility for writing, editing, and producing the content of newsletters, annual reports, brochures, and other internal and external hospital communications. He/she will also be responsible for overseeing the distribution of these various communications. He/she will work closely with the Assistant Director of Communications.
RESPONSIBILITIES: The specific responsibilities include, but are not limited to:
•Serve as assistant editor of a number of print publications, including the annual report, research newsletter, patient information booklets, hospital brochures, etc.
•Manage the production of some of these publications; provide editorial guidance to writers, when needed: review/proofread/copyedit content; work with contract resources (writers, graphic artists, photographers, printers); review/approve PDFs
•Manage publication mailings: obtain and maintain mailing lists, arrange for shipment of materials to mailhouse; provide instructions to and monitor performance of mailhouse
•Coordinate distribution of publications throughout hospital
•Ensure that all communications are created in a high-quality and cost-effective manner
•Ensure that all communications deliver a consistent message that is aligned with the hospital’s strategy and brand identity; serve as “go-to person” for basic facts about HSS to be published internally and externally
•Contribute to creative use and reuse of content across publications and media
•Write/edit content related to print publications for HSS Web site (e.g., publication landing pages)
•Serve as project manager or a project-team member for various communications projects, as required
•Collaborate with hospital, medical, and scientific personnel to formulate story ideas and content for publications
•Conduct interviews of hospital personnel; when necessary, translate scientific and technical language into terms easily understood by lay readers
•Prior to publication, fact-check all content; secure internal approvals; secure patient consents, as needed
•Coordinate photo shoots: identify subjects and photographers; secure needed consents and permissions; manage logistics on day of shoot (secure location, props, alert hospital personnel, etc.); supervise shoot
•Create/apply measures of effectiveness of publications
•Develop excellent working relationships with members of the Communications/Marketing departments, internal and external project teams and other HSS managers and their departments.
A bachelor’s degree in a related field (marketing, communications, journalism, advertising/public relations) is required. A master’s degree is preferred.
EXPERIENCE, COMPETENCIES, AND PERSONAL CHARACTERISTICS:
•A minimum of 5 years’ experience in writing/publishing/marketing communications is a prerequisite for the position. Healthcare or hospital experience is a plus, as is experience in a client-service environment.
•Accomplished and versatile writer and communications professional with relevant experience and a portfolio of high-quality communications demonstrating that experience.
•Experienced interviewer, with the ability to distill relevant information to create a well-written, compelling story; ability to translate technical and scientific language into clear, understandable terms for lay readers.
•Experience copyediting, proofreading, and preparing documents for final publication/printing.
•Experience overseeing direct mailings and coordinating with a mailhouse
•Ability to tailor communication style to project many voices of the organization for different communications and audiences.
•Demonstrated ability to communicate effectively at all levels of an organization and gain consensus/approval on ideas and creative direction.
•Demonstrated insight and creativity in conceiving story ideas for publication content and presenting those concepts to colleagues for further development, refinement, and approval.
•Outstanding project management skills, with a passion for delivering quality work on a timely and cost-effective basis, with minimal oversight required.
•Highly organized individual; detail oriented; able to work on multiple projects simultaneously and set priorities; able to meet tight deadlines under time pressure.
•Demonstrated ability to exercise independent thinking and sound judgment.
•Ability to work in a highly matrixed environment; cultivate strong relationships, both internally and externally; and create partnerships at all levels within the organization.
•Intellectual curiosity, especially for medicine/science and related research fields.
•Expertise in Word, PowerPoint, and Excel.
E-mail resume as an attachment to: