Copywriter / Journalist - Mobile Innovation

Posted On: February 7, 2013

Media-Related Job

Media Organization: Applico

Company Description

Applico is a mobile innovation firm with headquarters in New York City and new offices in LA and Boston. Applico has a multi-tiered strategy to meet its clients’ mobile innovation needs.

Applico’s main differentiators are its people, values, and culture of innovation. Our people are smart, problem solvers, hard working, driven, passionate, and stay up at night finding ways to improve. Our values provide a tangible framework for how we seek to grow. We have turned ourselves into an incubator by using the latest tools and events to keep us nimble. The derivative is not just a great culture, but, more importantly, a culture of innovation.

Job Description

Applico is seeking a Copywriter /Journalist to join our expanding marketing team. You will be responsible for analyzing, creating, and managing written content for a wide range of deliverables, including case studies, white papers, thought leadership articles, blogs, direct mail, and other sales collateral and executive summaries. You will work closely with marketing, sales, and product teams to create a unified, customer-driven content direction for all of Applico’s products and services in support of our overall value proposition.

- Deliver strong creative concepts to meet content strategies and brings them to life through extraordinary execution
- Translate broad, sophisticated creative ideas into tight concepts and executions
- Research and craft compelling long and short form copy
- Collaborate with SEO Manager to create and publish engaging content optimized for search visibility that follows company brand and style guidelines
- Incorporate SEO-targeted keywords throughout copy to improve search engine result rankings
- Effectively translate complex branding and marketing strategies into clear, compelling copy
- Participate in strategic discussions including creative brief development with internal stakeholders
- Develop creative, compelling content for all types of communications including integrated marketing campaigns, corporate brochures, press releases, videos, email campaigns, tradeshows, case studies, white papers, blogs and presentations
- Produce full copy decks for internal team and client submission

Skills / Experience
- Demonstrated ability to synthesize information and write compelling copy in a variety of communication forms
- Knowledge of current mobile landscape and trends, mobile platforms, mobile customer experience, and emerging mobile technologies
- Strong initiative and ability to produce material with limited supervision
- A strong portfolio demonstrating a wide variety of interactive examples (i.e., emails, blogs, articles, online media, promotions, social media)
- Ability to write SEO-optimized content
- Must have vast experience writing headlines & body copy for digital campaigns
- Knowledge of marketing/advertising principles, methods and techniques
- Strong organizational proficiency, balancing multiple projects and priorities
- Demonstrated ability to work in a deadline-driven, fast-paced environment
- Have produced emails, multipage websites, mobile, applications and promotional collateral
- Experience with and/or passion for social/emerging media and mobile
- Strong attention to detail
- Bachelor’s degree in English, Journalism, Communications, Advertising, or Marketing

To Apply

Please apply at our career site at