Associate Director, Digital Communications

Posted On: January 30, 2014

Media-Related Job

Media Organization: The College Board

Company Description

The College Board’s mission is to connect students to college success and opportunity. We are a not-for-profit membership organization committed to excellence and equity in education. Among our best-known products are the SAT®, PSAT/NMSQT®, and Advanced Placement Program®.

The College Board is committed to diversity in the workplace and is an Equal Opportunity Employer. The College Board participates in E-Verify, a service of DHS and SSA, where required. Please understand that only qualified applicants will be contacted.

Job Description

Associate Director, Digital Communications
Job ID: JAL20142301-00863
Associate Director of Digital Communications


The Associate Director of Digital Communications is responsible for leading the development, execution and ongoing management of social media content, with a focus on alignment of activities to communications and marketing goals and objectives. Functioning as a community manager, this position will monitor online conversation and help traffic to the appropriate channels for response, working closely with Communications, Corporate Marketing, and Legal. The associate director will also be responsible for developing and managing key social media assets, including editorial and video content, representing the College Board in this space, amplifying content that is created throughout the organization.


*Develop and manage editorial calendar for key social media initiatives, publishing status updates and reports, as appropriate.
*Monitor all online conversations and commentary by trafficking responses through the proper teams and responding with appropriate protocols/reviews for crisis communications and issue resolution.
*Prepare and analyze monthly reports, with a focus on performance and metric-based reporting
*Proactively identify new opportunities and platforms to engage with key audiences and achieve communications and marketing goals and objectives.



Bachelor’s Degree with 4-6 years of directly-related, progressively responsible work experience in social media, public relations and/or marketing. Background should include extensive experience supporting social media efforts on behalf of corporations. Experience working with non-profits desirable but not required.

Related Skills & Other Requirements:

*A demonstrated track record of developing and executing successful online marketing and social media programs
*A demonstrated track record of adopting advanced communications strategies and tools, and leading integrated communications and marketing teams
*Comprehensive, integrated knowledge of all College Board programs
*Extensive knowledge of client needs, and the ability to identify and meet the needs of clients and prospective clients
*Excellent verbal and written communication skills
*Knowledge of budgeting and financial planning
*Problem solving and negotiation skills
*Excellent interpersonal skills
*Ability to effectively handle multiple situations simultaneously
*Computer literacy, including Microsoft office applications and desktop publishing


We offer our employees an outstanding benefits package which includes 4 weeks of paid time off, a generous retirement savings plan, tuition reimbursement and ongoing professional development and training.

Desired Travel Negligible
Areas of Expertise Digital, Communications
Highest Level of Education Bachelor's Degree
Job Type Full Time
Location New York, NY
Years of Relevant Experience 4-5

To Apply

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