Online Campaigner [COMM-52/32], ACLUF, Communications Department, NY

Posted On: July 23, 2015

Media-Related Job

Media Organization: American Civil Liberties Union

Company Description

For nearly 100 years, the ACLU has been our nation’s guardian of liberty, working in courts, legislatures, and communities to defend and preserve the individual rights and liberties guaranteed by the Constitution and laws of the United States. Whether it’s ending mass incarceration, achieving full equality for the LGBT community, establishing new privacy protections for our digital age, or preserving the right to vote or the right to have an abortion, the ACLU takes up the toughest civil liberties cases and issues to defend all people from government abuse and overreach. With more than a million members, activists, and supporters, the ACLU is a nationwide organization that fights tirelessly in all 50 states, Puerto Rico, and Washington, D.C., for the principle that every individual’s rights must be protected equally under the law, regardless of race, religion, gender, sexual orientation, gender identity or expression, age, disability or national origin.

The ACLU is seeking two full-time Online Campaigners to join our Online Engagement unit of the Communications Department in New York.

Job Description

July 15, 2015
CAREER OPPORTUNITY
Online Campaigner [COMM-52/32]
AMERICAN CIVIL LIBERTIES UNION FOUNDATION
Communications Department, New York, NY

For nearly 100 years, the ACLU has been our nation’s guardian of liberty, working in courts, legislatures, and communities to defend and preserve the individual rights and liberties guaranteed by the Constitution and laws of the United States. Whether it’s ending mass incarceration, achieving full equality for the LGBT community, establishing new privacy protections for our digital age, or preserving the right to vote or the right to have an abortion, the ACLU takes up the toughest civil liberties cases and issues to defend all people from government abuse and overreach. With more than a million members, activists, and supporters, the ACLU is a nationwide organization that fights tirelessly in all 50 states, Puerto Rico, and Washington, D.C., for the principle that every individual’s rights must be protected equally under the law, regardless of race, religion, gender, sexual orientation, gender identity or expression, age, disability or national origin.

The ACLU is seeking two full-time Online Campaigners to join our Online Engagement unit of the Communications Department in New York.

OVERVIEW

The Online Campaigner will develop and execute strategies to mobilize supporters using email, web, social media, and other digital platforms. Reporting to the Director of Online Engagement, the Online Campaigner will work with ACLU’s Online Engagement unit of the Communications Department to increase the number of ACLU supporters and donors to expand their engagement with the organization through targeted advocacy, outreach, and engagement campaigns.

ROLES & RESPONSIBILITIES

• Write and edit compelling campaign content including emails, social media posts, landing pages and actions to engage supporters to take action and participate in campaigns.
• Develop petitions, letters to elected officials, and other online advocacy campaigns.
• Code and test HTML and CSS emails using email management software; review and edit emails to ensure quality.
• Liaise with key Communications, Development, Advocacy, and Program staff to establish campaign goals, develop campaign concepts, and review content.
• Design and implement test plans, metrics and segmentation for A/B and multivariate split tests for email, social media, and website content.
• Develop list-building tactics using web, social media, and email communications.
• Compile statistics, analysis and reports on the performance of online campaigns including email, social and website components.
• Work with vendors, consultants and contractors to implement online campaigns.
• Monitor news and current events for our priority issue areas to identify potential campaign opportunities.
• Conduct research for new technologies and tactics for online engagement as needed.

EXPERIENCE AND QUALIFICATIONS
• A Bachelor’s degree or equivalent professional experience and a minimum of three years’ experience in nonprofit communications, online campaigning, or related fields is required.
• Must possess experience with issue-based advocacy, communications, and fundraising strategies.
• Must possess a keen understanding of effective list growth and engagement strategies.
•
• Experience developing content for issue-based or political advocacy campaigns; familiarity with a range of online campaigning tools, tactics and strategies.
• Excellent verbal, writing and interpersonal communication skills; strong attention to detail, ability to write and deliver work product under deadlines, and with commitment to high quality standards.
• Proficiency using HTML and CSS to code emails for multiple email clients; experience using Photoshop or other design tools to create basic graphics.
• Basic Drupal and email management system experience.
• Understanding of trends and best practices for online campaigning, and best practices for communicating via email, Facebook and Twitter required; experience using social media trend analysis tools is preferred.
• Commitment to the mission and goals of the ACLU.

To Apply

Please submit a letter of interest (with salary requirements), a resume and a writing sample (no more than three pages in length) to hrjobsOLC@aclu.org - reference [Online Campaigner] in the subject line.

Please indicate in your cover letter where you learned of this career opportunity.

Applications will be accepted until the position is filled.

This job description provides a general but not comprehensive list of the essential responsibilities and qualifications required. It does not represent a contract of employment. The ACLU reserves the right to change the description and/or posting at any time without advance notice.
The ACLU is an equal opportunity employer. We value a diverse workforce and an inclusive culture. The ACLU encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, and veteran status.

The ACLU undertakes affirmative action strategies in its recruitment and employment efforts to assure that persons with disabilities have full opportunities for employment in all positions.

We encourage applicants with disabilities who may need accommodations in the application process to contact:hrjobsincl@aclu.org. Correspondence sent to this email address that is not related to requests for accommodations will not be reviewed. Applicants should follow the instructions above regarding how to apply.

The ACLU comprises two separate corporate entities, the American Civil Liberties Union and the ACLU Foundation. Both the American Civil Liberties Union and the ACLU Foundation are national organizations with the same overall mission, and share office space and employees. The ACLU has two separate corporate entities in order to do a broad range of work to protect civil liberties. This job posting refers collectively to the two organizations under the name “ACLU.”