Posted On: November 18, 2015
Media Organization: Solo Rugs (In-house)
Solo Rugs is a manufacturer and wholesaler of handmade, one-of-a-kind rugs from around the world. As a leader in the wholesale space since 1969, Solo has recently launched its online storefront, retailing handmade rugs direct to the consumer.
Over 40 years in the rug industry has given us invaluable knowledge and access. Honesty, trust, and transparency guides our business. It's why we're still around today, and why the same core team still leads our company.
Planning and executing the Content and Social Strategy jointly with the Marketing Director
Creating ongoing content for website, blog posts, email campaigns, press releases, ad campaigns, and other marketing related material to support the goals of brand awareness, increase reach, and lead generation.
Preparing social media reports that will provide insights and direction to spark new programs and social media content development.
Creating strategic alliances with online blogs and key media influencers in fashion, home, decor, and design, to enhance our content distribution strategy.
Execute communication strategies and conduct press outreach to position Solo Rugs as destination for handmade one-of-a-kind rugs
Secure editorial features and news items, develop story angles, and write press releases
Secure additional top-tier media opportunities, including speaking engagements, sponsorship opportunities, etc.
Monitor and oversee all requests and enquiries from journalists
Ensure all aspects of the brand are publicized in the correct environment on a constant basis
Maximizing brand positioning by meeting regularly with key editors while constantly gaining new contacts to promote the brand
Oversee mail outs, press release distributions and publication targets
Write press releases, tip sheets and manage event publicity
Manage gifting and blogger outreach
Keep abreast of all new opportunities and forms of promotion
Track results and effectiveness on all levels
Comprehensive plan for identifying, and targeting Influencers, Tastemakers, and VIP ambassadors.
Required Minimum Experience
Pre-existing media relationships in the industry, including art and design id s plus
Successful track record managing accounts
Exceptional communication, organizational and interpersonal skills
Ability to function in a high-speed, high-energy environment
Send Resume, Cover Letter and Writing Sample to Noah Krinick (firstname.lastname@example.org)