Social Media Manager

Posted On: December 4, 2018

Journalism Job

Media Organization: Democracy Now! Productions, Inc.

Company Description

Democracy Now! produces a daily, global, independent news hour hosted by award-winning journalists Amy Goodman and Juan González. Our reporting includes breaking daily news headlines and in-depth interviews with people on the front lines of the world’s most pressing issues. On Democracy Now!, you’ll hear a diversity of voices speaking for themselves, providing a unique and sometimes provocative perspective on global events.

Democracy Now! is broadcast daily across the United States and Canada as well as in countries around the world. Our program is on Pacifica, NPR, community, college and satellite radio stations; on PBS, public, community and satellite TV; and viewed by millions of people online each day. Our headlines are broadcast in Spanish on radio stations across the U.S., Central and South America, and in Europe.

Job Description

Democracy Now! seeks a creative and driven social media maven with a strong news background and analytics orientation to lead our online engagement efforts. This person will be responsible for the strategy and implementation of social distribution for Democracy Now! on a daily basis. They will tailor and supplement daily news and breaking news content for distribution on established and emerging social and digital platforms, be knowledgeable and up-to-date about new strategies and digital innovations in online news distribution, thrive in a fast-paced deadline-driven daily news environment, and be passionate about expanding the audience for Democracy Now!’s news content and supporting its non-commercial, independent news mission.

The workday begins at 7:00am ET, to coincide with the live daily TV & radio newscast at 8:00am ET.


-Lead development and implementation of Democracy Now!’s social media and online outreach strategy
-Use social platforms to attract new audiences and increase engagement and loyalty
-Tailor and supplement news content for social distribution
-Monitor social media, trending news items and analytics to identify and maximize viral opportunities
-Maintain and update standards and best practices for social publishing
-Leverage social platforms to promote special programming, events, fundraising campaigns and other engagement opportunities
-Identify and refine effective publishing strategies through content testing, research, and monitoring of current and emerging practices and strategies
-Support production team in content copyediting and publishing for web and broadcast
-Coordinate with guests and organizations featured on the daily news hour to promote their appearances on social platforms
-Identify strategic opportunities for community outreach to enhance news content and increase engagement and loyalty
-Recruit, supervise and mentor 3-4 part-time interns and one full-time social media fellow
-Engage in strategic online outreach to influencers, publishers, journalists and organizations to promote news content
-Provide benchmark reports on social audience and engagement


-3-5 years experience with proven results in social media and digital journalism
-Passion for news and commitment to the mission of Democracy Now!
-Deep knowledge of core social channels including Facebook, Twitter, Instagram, YouTube, SoundCloud, Tumblr and Reddit
-Experience recruiting, training and managing staff and interns
-Experience managing social presence and strategy for comparable news outlet preferred
-Strong copywriting and editing skills, detail oriented, and can meet daily deadlines
-Experience with CMS publishing, analytics platforms, A/B testing
-Creative, flexible and comfortable with the pressures of a live news environment
-SEO and content strategy experience a plus
-Video/audio/image editing, knowledge of HTML a plus
-Bilingual Spanish/English a plus

This is a full-time New York City-based position with competitive compensation and a generous benefits package.

Democracy Now! is an equal opportunity employer. People of color, people with disabilities, women and LGBTQ-identified people are encouraged to apply.

To Apply

Applications are accepted online at

Applications will be reviewed on a rolling basis as received, so applying early is strongly encouraged. All applications must be received by January 2, 2019, and must include:

A complete chronological resume, including dates of employment
-The names and contact information for two references
-A cover letter that addresses the following points:
Why are you a good fit for this position?
How did you discover Democracy Now!?

Due to the volume of applications received, you will only be contacted if you are selected for an interview. No mail submissions or phone calls please.