Social Media Strategist

Posted On: February 12, 2020

Media-Related Job

Media Organization: Toast Media Group

Company Description

Toast Media Group is a digital media agency based in Brooklyn. We work with a wide range of clients from startups to legacy media companies to develop the mechanisms that connect their brands to their customers in the places where they’re spending time.

Our founders both started their careers as journalists at some of the biggest media companies in the world (and one is an NYU alum!). We’re a chill office and though we prize that, we get shit done and we do it well.

Job Description

Plan and manage multiple social media content calendars

Develop content for social media account with on-brand imagery and captions

Manage and develop social communities through strategic community engagement

Navigate the Instagram algorithm, implementing best practices to grow accounts

Surface on-brand influencer partnership opportunities for brand clients and execute communications with influencers (list cultivation, reach out, follow up, content tracking, performance reporting)

Communicate with clients on daily social media management needs

Capture and create content onsite with clients when applicable

Prepare monthly social media account performance reports

Utilize social media account performance insights to inform go-forward strategy

Keep senior team members informed about account performance

General project assistance when requested by senior team members

Additionally, you:

can emulate client voice and tone across brands consistently

are extremely organized and pay close attention to detail

are a self-starter who’s not interested in being micromanaged

thrive in a collaborative team environment

aren’t afraid to think outside the box -- maybe 9/10 of your ideas aren’t quite there, but the 10th is gold!

are excited about working with TMG managing partners to build an agency rooted in an employee growth-oriented company culture and a quality-obsessed client facing culture


2+ years of social media and/or journalism-related experience

Demonstrated mastery of social media strategy with positive outcome

Understanding of social media and influencer marketing landscape — where it is and where it’s going

Instinctual data-driven approach to everything we do from content to creative

Ability to work in a fast-paced environment that pivots quickly in tandem with the evolving landscape

To Apply

To apply, send an email to with what you're looking for in a role, 3 Instagram accounts you're obsessed with and your resume.