Posted On: November 6, 2020
Media Organization: The Forward Association
Founded in 1897, the Forward is the leading voice in American Jewish journalism and a platform for civil discourse on issues that divide us. We are an independent, reader-supported nonprofit 501(c)(3) that sees journalism as a public service and pillar of our democracy. While we began as a socialist Yiddish newspaper, our only ideology now is that of inquiry, and we aim to serve the full Jewish community.
Digital-only since May of 2019, the Forward is in the midst of a transformation to better serve the next generation of readers.
The Forward is seeking an experienced and creative social-media editor to drive social strategy across current and emerging digital platforms, amplify our award-winning journalism to deepen fan/follower engagement, and help us find new audiences for our work.
The successful applicant will value both the art and science of creating and maintaining a successful social growth and engagement strategy and practice. They will bring an appreciation of the vernaculars of various social platforms, and a curiosity and commitment around how best to create enthusiastic, deeply loyal fans, followers, and brand boosters. This role will bring the full sweep of Forward work—news, culture, opinion, archives, events—to both established communities and new readers.
We are committed to having a diverse staff, and we value connections across our communities.
-Lead The Forward’s efforts across social media platforms — grow our social audience, test engagement strategies, design and optimize content for social, and lead paid social media campaigns
-Establish a consistent voice on The Forward’s social channels and write and publish unique copy for each social channel to reach target audiences
-Create protocols for staff to follow and manage the social-media calendar
-Set key performance indicators to measure success
-Step up engagement and regularly monitor trends, mentions, and conversations among followers
-Respond directly to followers by joining the conversation and inviting participation through polls, questions, and more
-Seek out established affinity audiences/groups and create avenues for new ones.
-Help increase our earned media presence
Desired Skills & Qualifications
-2+ years experience working on social campaigns for a brand
-A strong understanding of social media platforms and trends and a proven track record of scaling those platforms
-Excellent writing skills
-Strong visual, video and photo editing skills (Photoshop, Premiere or similar)
-Fluency in digital analytics software
Please send resume and a one-page pitch outlining your qualifications and vision for the role to firstname.lastname@example.org with the subject line: Social Media Editor.