Digital Communications Specialist

Posted On: April 14, 2022

Media-Related Job

Media Organization:Park Avenue Synagogue

Company Description

Park Avenue Synagogue (PAS) is one of the largest Conservative congregations in North America. Located on Manhattan’s Upper East Side, the synagogue includes staff of more than 180 talented individuals, who together with our world-class clergy team, serve a membership of over 1,800 households. Our thriving Adult Programming, Penn Family Early Childhood Center, Congregational School, Youth, and Young Family Education departments provide high quality and inclusive Jewish educational, social, and worship opportunities to our members and the community at large.

Job Description

Under the supervision of the Director of Communications, the Digital Communications Specialist (DCS) coordinates and executes all aspects of Park Avenue Synagogue's digital marketing, communications, and social media campaigns, including partnering on email communications organization-wide, social media presence, and other online marketing efforts. The DCS will analyze the performance of email, social media, and Website listings. The DCS also coordinates the day-to-day operations of the organization’s website content and assists with other communications tasks as needed.


Email Communications:

• Along with Communications Project Manager, produces
email for the organization
• Contributes to the email calendar with requests from all
relevant departments
• Ensures that email communications are graphically
appealing and consistent with the style of the
organization’s identity and materials in conjunction with
designers and the Director of Communications
• Utilizes A / B testing to create a sound strategy moving
• Reports on registrations generated from email marketing
efforts and analysis of deployed emails
• Adheres to industry policies and best practices

Social Media:

• Develop, generate, and execute social media strategies
across a wide variety of platforms, including Facebook,
Twitter, Instagram, and YouTube in the voice of PAS
• Manages content calendar, deploying content across
• Develops copy and creative content for all platforms, both
from in-house resources and from outside contacts
• Share strategies and best practices in social media
• Manages brand reputation and monitors brand mentioning
• Identify emerging and popular social media trends to plan
engaging and meaningful social content
• Creates, manages, and monitors advertising campaigns on
Facebook, Google Adwords (if necessary) and other social
networks along with Director of Communications


• Collaborating with Communications Project Manager,
manage day-to-day operations and content of Park Avenue
Synagogue website, ensuring content is accurate and on
message for the organization
• Monitors and reports on website traffic and other usage
statistics using web and Google analytics to optimize the
user experience
• Manage video postings on PAS Connect (Vimeo Channel)
and optimizes video with copy


• Track and analyze analytics across all our platforms
including livestream, email, social media and website
• Report to be distributed on a regular basis and depending
on campaign
• Develops KPI benchmarks on channels
• Collects, analyzes, and distributes social media and video
performance through analytics after each campaign and
shares with management

• Bachelor’s degree or equivalent experience
• Hands-on self-starter who works well within a fast-paced
environment and manages multiple complex projects and
meets multiple deadlines
• Experience with analytic reporting and best
• Excellent verbal and written communication skills
• Copyediting a plus
• Excellent administrative and organizational skills
• Strong knowledge of all social media platforms
• Experience with website content management as well as
Sprout Social, Google Analytics, Photoshop, Drupal,
Adobe Creative Suite, and rich media preferred

To Apply

Qualified candidates should submit a brief cover letter and a resume to Zawnia Dehaney, Director of Human Resources at

Frequently cited statistics shows that women and underrepresented groups apply to jobs only if
they meet 100% of the criteria. Park Avenue Synagogue encourages you to break the statistics and apply!