Social Media Strategist, Parenting

Posted On: April 21, 2022

Journalism Job

Media Organization: Bustle Digital Group

Company Description

BDG is one of today’s leading, global media companies with a portfolio of distinct digital and experiential brands that are shaping culture. Over 100 million readers and 105 social fans turn to our brands - Bustle, Elite Daily, NYLON, The Zoe Report, W, Fatherly, Romper, Scary Mommy, The Dad, Gawker, Input, Inverse, and Mic – to hear from a set of diverse voices around the issues and interests engaging the next generation. BDG was founded in 2013 and is headquartered in New York City.

Job Description

Bustle Digital Group is seeking a full-time Social Media Strategist to join our Parenting team, working specifically on Scary Mommy and Romper.

The ideal candidate should be a self-starter, capable of juggling many tasks, and comfortable working in a fast-paced environment. The Social Media Strategist will work closely with the Scary Mommy and Romper editorial teams — as well as with both brands’ Social Media Managers — and own both brands’ day-to-day social posting across various platforms, most specifically Facebook and Twitter. Other responsibilities will include regular data analysis, creative ideation and execution on social franchises/series, and continuing to develop both brands’ identities on social media.

Applicants should have a passion for parenting content and be up-to-speed on current issues impacting young parents. The candidate should be fluent in all major social platforms (specifically Facebook and Twitter); and possess strong communication skills. A great work ethic, ability to take initiative, and a deep understanding of Romper and Scary Mommy’s voice is a must.

+ Manage day-to-day posting for Romper and Scary Mommy on Facebook and Twitter
+ Help develop Romper and Scary Mommy’s social strategies
+ Regularly pitch new, innovative social concepts and ideas
+ Help with strategy and execution of digital issues and covers
+ Use analytics tools to track growth across social channels and inform overall strategy.

+ 1+ years experience working in social media, specifically for a digital publisher
+ Ability to write snappy, smart social copy
+ Thorough understanding of Romper and Scary Mommy’s voice and coverage areas
+ Ability to identify trending topics, emerging trends, and on-brand influencers
+ Knowledge of social analytics tools
+ Excellent organizational skills
+ Willingness to take direction and alter workflow with a sense of urgency
+ Exceptional communication skills

To Apply

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