Posted On: April 21, 2022
Media Organization: Bustle Digital Group
BDG is one of today’s leading, global media companies with a portfolio of distinct digital and experiential brands that are shaping culture. Over 100 million readers and 105 social fans turn to our brands - Bustle, Elite Daily, NYLON, The Zoe Report, W, Fatherly, Romper, Scary Mommy, The Dad, Gawker, Input, Inverse, and Mic – to hear from a set of diverse voices around the issues and interests engaging the next generation. BDG was founded in 2013 and is headquartered in New York City.
Bustle Digital Group is seeking a full-time Social Media Strategist to join our Parenting team, working specifically on Scary Mommy and Romper.
The ideal candidate should be a self-starter, capable of juggling many tasks, and comfortable working in a fast-paced environment. The Social Media Strategist will work closely with the Scary Mommy and Romper editorial teams — as well as with both brands’ Social Media Managers — and own both brands’ day-to-day social posting across various platforms, most specifically Facebook and Twitter. Other responsibilities will include regular data analysis, creative ideation and execution on social franchises/series, and continuing to develop both brands’ identities on social media.
Applicants should have a passion for parenting content and be up-to-speed on current issues impacting young parents. The candidate should be fluent in all major social platforms (specifically Facebook and Twitter); and possess strong communication skills. A great work ethic, ability to take initiative, and a deep understanding of Romper and Scary Mommy’s voice is a must.
+ Manage day-to-day posting for Romper and Scary Mommy on Facebook and Twitter
+ Help develop Romper and Scary Mommy’s social strategies
+ Regularly pitch new, innovative social concepts and ideas
+ Help with strategy and execution of digital issues and covers
+ Use analytics tools to track growth across social channels and inform overall strategy.
+ 1+ years experience working in social media, specifically for a digital publisher
+ Ability to write snappy, smart social copy
+ Thorough understanding of Romper and Scary Mommy’s voice and coverage areas
+ Ability to identify trending topics, emerging trends, and on-brand influencers
+ Knowledge of social analytics tools
+ Excellent organizational skills
+ Willingness to take direction and alter workflow with a sense of urgency
+ Exceptional communication skills
Apply here: https://jobs.lever.co/BDG/3edf4df0-12cf-4322-a8a6-d11ef3fb2f5b