Right To Play USA is seeking a motivated, resourceful and tech-savvy student to serve as a Social & Digital Media Intern. The intern will work directly with the External Relations team to strategize, craft and execute content for all platforms, including Facebook, Twitter, Instagram, and Medium. Applicants should have a strong level of experience with these channels, a demonstrated writing ability, organizational skills, the ability to work both as part of a team and solo, and creativity to spare. The successful candidate will be responsible for contributing to website publishing and redesign projects, monitoring and posting on blogs and social networks, engaging in online forums, participating in online outreach and promotion, optimizing our website and conducting keyword analysis. Those looking to gain valuable online media experience with an established organization are encouraged to apply.
Term: Hire date through April 30, 2017
Hours: 3 days per week, 4 hours per day preferred (negotiable)
Experience:
• Pursuing Bachelor’s Degree in Communications, Marketing, Non-profit Management or related field (3rd or 4th year preferred).
• Familiarity with social networking sites and basic website design.
• Experience with social media analytics, including Google Analytics and Facebook Insights.
• Basic knowledge of Photoshop.
• Excellent oral and written communication skills.
• Proficient in Microsoft Suite Office.
• Organized, with an ability to prioritize time-sensitive assignments, and high attention to details.
• Strategic, creative and flexible.
• Basic event planning skills.
• Interest in the education, community development and sport/play-based development sector.
Duties include:
• Collaborate with External Affairs team to gain an understanding of how and what we communicate to reach our primary audiences (prospective donors, educators, non-profit sector, socially conscious individuals, etc.).
• Conceptualize, create and publish daily content (combining both original text and images as well as text, images and videos provided by Right To Play) that enhances affinity for Right To Play, share stories of our community’s successes, builds meaningful connections and encourages engagement.
• Employ innovative tactics to grow the audiences of Right To Play USA’s social media accounts.
• Develop long- and short-term communication strategies for fundraising and marketing campaigns.
• Track social media analytics using HooteSuite and other software, and report results and new ideas to our External Affairs team.
• Research as needed by External Affairs and Development teams. Effective communication of research results.
• Basic event planning and assistance.