Communications Manager, Social Media

Posted On: November 14, 2011

Media-Related Job

Media Organization: Johnson Controls

Company Description

Johnson Controls is a global diversified technology and industrial leader serving customers in over 150 countries. Our 142,000 employees create quality products, services and solutions to optimize energy and operational efficiencies of buildings; lead-acid automotive batteries and advanced batteries for hybrid and electric vehicles; and interior systems for automobiles. Our commitment to sustainability dates back to our roots in 1885, with the invention of the first electric room thermostat. Through our growth strategies and by increasing market share we are committed to delivering value to shareholders and making our customers successful.

Job Description

The Manager, Social Media will support the social media area, including supporting the development and execution of the social media strategy, and underlying processes and tactics to assist in supporting and advancing the corporate communications objectives globally. This individual will conduct relevant research in social media, identifying the channels for focus in social media. The manager will assist in the implementation of the revised policy for social media and the development of an on-line training program for all employees globally and the follow-on communication of the company policy and program in social media. Further, the position will be responsible for the day-to-day evaluation of social media through metric reports and analysis and identify ways in which to improve the company's position in social media.

Primary Duties:
Conduct ongoing reviews of the company and its competitors in social media and regularly conduct benchmarking to ensure the company is utilizing state of the art practices in its social media program
Assist in the development and global roll-out of a social media program. This includes piloting training, ensuring the policy is updated as needed, and the identification of brand ambassadors to advance and protect the reputation of the company oversee and monitor the company's presence in social media and serve to mitigate issues as they occur.
Regularly reviewing competitors and identifying opportunities and issues with the company to improve its competitive position in social media
Assist in the development of a recruitment social media site for human resources as a pilot experience and ways to improve our identification of talent through the use of social media.
Ensuring alignment of social media content with the brand strategy platform and company standards.
Work with the other communication leaders and professionals, specifically media relations, internal communications and advertising and brand to ensure that work is in sync and collaborative.
Develop social media sites as needed and support that with appropriate staff within corporate and the business units. Work with other functional teams at the corporate level to develop social media sites. Ensure that brand ambassadors participate in online conversations as deemed necessary

Undergraduate and Master's degree in related area
Minimum of 5 years working experience with at least 2 years working in a related communications field in a corporate/business unit setting, or related combination of experience and education
Comprehensive understanding of media
Understanding of editorial concepts for social media
Demonstrated success in communications
Excellent verbal and writing skills
Outstanding project management skill, superior organization and process management capabilities
Should have strong understanding of media management tools and researches methodologies.
Superior writing, strategy, analytical and communication skills.
Ability to advance beyond this position is an imperative as the organization works to increase and enhance its communication talent base.

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