Senior Media Officer

Posted On: September 25, 2012

Media-Related Job

Media Organization: PETA

Company Description

PETA was founded in 1980 and is dedicated to establishing and defending the rights of all animals. PETA operates under the simple principle that animals are not ours to eat, wear, experiment on, or use for entertainment. PETA educates policymakers and the public about animal abuse and promotes kind treatment of animals. PETA is an international nonprofit charitable organization based in Norfolk, Virginia, with affiliates worldwide.

Job Description

Position Objective:
To maximize media coverage for PETA's campaigns
Primary Responsibilities and Duties:
• Develop media pitches
• Develop different angles with which to approach bloggers, reporters, and other media outlets
• Generate media coverage for serious pitches, events, ads, website interviews, and features
• Keep informed of local and national columnists at papers, magazines, wires, and websites
• Develop and maintain relationships with members of the media and select online reporters and maintain PETA's list of media contacts
• Write and edit advisories, pitches and news releases
• Work with senior PETA staff to create pitch plans
• Perform any other duties assigned by the supervisor
• Degree in a related field or equivalent experience
• Minimum of 5 years of media relations experience
• Demonstrated extensive knowledge of the media industry
• Excellent working knowledge of print, broadcast, and online media outlets
• Thorough knowledge of animal rights issues and PETA campaigns
• Demonstrated ability to build effective relationships and deal with a variety of people in a professional manner
• Proven exceptional written and verbal communication skills
• Proven excellent organizational skills and attention to detail
• Proven ability to work well under pressure and meet deadlines
• Professional appearance and adherence to a healthy vegan lifestyle
• Support for PETA's philosophy and the ability to advocate PETA's positions professionally
• Commitment to the objectives of the organization


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