Web and Social Media Writer

Posted On: May 29, 2013

Media-Related Job

Media Organization: Wildlife Conservation Society

Company Description

The Wildlife Conservation Society, founded in 1895, has the clear mission to save wildlife and wild places across the globe. Our story began in the early 1900’s when we successfully helped the American bison recover on the Western Plains. Today, we protect many of the world’s iconic creatures here and abroad, including gorillas in the Congo, tigers in India, wolverines in the Yellowstone Rockies, and ocean giants in our world’s amazing seascapes.

Since our founding, we have forged the power of our global conservation work and the management of our five parks in New York City to create the world’s most comprehensive conservation organization. We currently manage about 500 conservation projects in more than 60 countries; and educate millions of visitors at our five living institutions in New York City on important issues affecting our planet. Our parks include: the Bronx Zoo, New York Aquarium, Central Park Zoo, Prospect Park Zoo and Queens Zoo.

Job Description

In this position on the digital team of Public Affairs, the staff member will produce content for WCS websites, e-newsletters, and social media platforms with the goal of engaging online audiences.

Write and edit assignments for WCS’s 5 facility and main public-facing websites, monthly enewsletters, Facebook, Twitter, and Instagram channels.

Upload and maintain textual content on sites using WCS’s Content Management System.

Select photos for routine photo features across digital properties.

Field digital content requests from colleagues across the institution, and coordinate placement and approval.

Web Support Includes:
• Maintain existing content and produce original content on WCS web properties (wcs.org, bronxzoo.com, queenszoo.com, prospectparkzoo.com, nyaquarium.com, centralparkzoo.com) and for attendance-driving e-mails to WCS constituents, including:
o News items supporting earned media, in collaboration with Communications staff
o Captions for multimedia and photo features
o Corrections and updates to programmatic and other fixed pages across sites, such as education, visitor info, and seasonal content.
• Drive click-throughs via engaging, audience-centric headline and tagline copy
• Become proficient in WCS’s content management system

Social Media Support Includes:
• Draft, coordinate review, and implement content for Facebook, Instagram, Twitter and other WCS’s social media channels, including:
o 25-30 Facebook posts per week
o at least 4-5 BZ Tweets per week
o at least 4-5 WCS tweets per week
o at least 4-5 WCS & BZ Instagram posts per week

2+ years in professional digital and social media writing
Demonstrated ability to make news compelling thorough images, headlines, and other publishing elements.
Prior experience in deepening online audience engagement across digital platforms.
Ability and willingness to revise copy according to editorial feedback.
Demonstrated ability to track assignments from conception to launch.
Excellent editing and writing skills, sound decision-making skills, ability to meet tight deadlines.
Effective at both collaborative and independent work, good interpersonal skills.
Journalism, marketing, or communications bachelor’s degree preferred.

To Apply

Apply online: https://sh.webhire.com/jobcart/view_job.cart?JOB_ID=2688123&ACCT_NAME=WCS&SITE=I&CCC_DEST=CS