Audience and Business Development Manager

Posted On: October 31, 2014

Media-Related Job

Media Organization: DuJour Media

Company Description

A national luxury magazine with targeted local content – seamlessly integrating print and digital.

Job Description

The Audience and Business Development Manager will be responsible for the development and management of partnerships and promotions to increase the DuJour Media digital audience. S/he will manage daily, weekly, and monthly reporting of metrics across all channels and platforms. Additionally, s/he will develop a yearly business plan for traffic acquisition, search engine optimization, and standard reporting.

Key Responsibilities

• Identify and manage on-brand partnerships that will assist with the growth of audiences and brand awareness for all digital platforms (web, mobile, app, video, email) including content syndication, distribution, and affiliate relationships.

• Develop and execute high-quality high-scale traffic acquisition opportunities. This includes but is not limited to direct response, remarketing, affiliate marketing, lead generation partnerships, campaigns for new product launches and competitions/sweepstakes.

• Manage SEO efforts and strategy including link building, site accessibility, and keyword research and tagging efforts.

• Manage advertising and sponsorship campaigns - work with sales - forecast, set up and monitor campaigns, create and deliver reports.

• Manage budgeting and forecasting for all acquisition channels and assesses return on investment and program effectiveness

• Develop and monitor metrics, and provide weekly channel reporting to management as well as deep-dive analytics to uncover strategic insights and action plans.

Position Requirements
• 2+ years’ experience in creating and managing audience development for a media company

• Strong written and verbal communication skills

• Strong project management skills

• Strong analytic skills

• Ability to set and manage priorities judiciously

• Proficient in Google Analytics, SEO expertise, knowledge of Word Press and DFP is a plus.

To Apply

Please submit resume to