Director, Digital Marketing

Posted On: November 7, 2014

Media-Related Job

Media Organization: BroadcastMed, Inc.

Company Description

BroadcastMed, Inc. is the leader in digital physician engagement. As a digital broadcasting company, we help the world’s leading hospitals, medical device and medical education companies create and distribute trusted educational content to maximize engagement with physicians, allied healthcare professionals, and medical students. Our clients rely on us to deliver measurable results by expanding their reach through the BroadcastMed Network. The Network includes affiliated broadcast channels featuring educational content from some of the world’s top hospitals and physician experts. For more information visit

Job Description

As Director, Digital Marketing you will be part content developer, part growth hacker, part website manager, part creative marketer, and completely metrics-driven. We are looking for an individual that has an entrepreneurial mentality. The successful candidate will have experience in user growth, developer marketing and marketing analytics, and have the ability to execute to maximize our traffic potential across our entire digital broadcasting network and grow our brand.

You will align the digital strategy with the Company Vision and manage all facets of the digital marketing and promotions strategy for both individual client brands as well as BroadcastMed, including: paid and organic search, email outreach, social media, mobile, partner channel promotions, loyalty programs, incentive programs and public relations.

The right candidate will have enormous ambition and be driven to do “whatever it takes” to deliver the best metrics and ROI. We are proud of what we've built and want to be surrounded by people who are always finding opportunities to try something new and grow. As Director, Digital Marketing, you will have a terrific compensation package and bonus opportunity, plus a seat at the company’s leadership table.

Are you an innovator who is passionate about data, product design/development and content marketing? Do you understand how they all work together? If so, this is your opportunity! Use your talent where you can make a difference - contact us now.

Responsibilities include:
-Align company marketing and affiliate promotions with corporate strategy by developing and executing multi-channel programs that build engagement with target audiences of physicians and other allied healthcare professionals
-Plan and execute all web, SEO/SEM, marketing database, email, social media, display advertising campaigns and partner channel promotions
-Refine reporting structure and measure performance of all digital campaigns and assess against goals (ROI and KPIs)
-Plan, execute test and evaluate the user experience across multiple channels and customer touch points
-Actively participate in new business development and client presentations
-Collaborate with agencies and other vendor partners
-Serve as a digital strategy advisor to both account leads (internal) and clients (external)
-Working with account teams, grow promotions revenue by demonstrating the value of our digital services to clients
-Serve as thought leader in aligning digital strategy, technology and production innovation with business goals and objectives
-Define key business challenges and needs in the digital space
-Train and lead a small staff of digital marketing and promotions specialists

Desired Skills and Experience:
-Minimum 3+ years’ experience driving user growth and site traffic
-Obsessed with next generation best practices in user growth techniques, marketing technologies and analytics
-Ability to be strategic as well as hands-on and tactical
-Proven experience developing and implementing multi-faceted marketing and promotions programs
-Experience developing creative content strategies with an eye-for-design and strong, hands-on copywriting skills
-Understanding of how user data can drive and validate audience acquisition, retention and product development decisions
-Proven experience in management and communications with internal and external stakeholders
-BA/BS in related discipline; MBA preferred

To Apply

Send resume/cover letter to: Ross Joel (