Posted On: March 19, 2015
Media Organization: Time Inc.
Time Inc. (NYSE:TIME) is one of the world's leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 120 million visitors each month, including over 50 websites. Our influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Cooking Light, Fortune and Food & Wine, as well as more than 50 diverse titles in the United Kingdom such as Decanter and Horse & Hound. Time Inc. is home to celebrated events and franchises including the Fortune 500, Time 100, People’s Sexiest Man Alive, Sports Illustrated’s Sportsman of the Year, the Food & Wine Classic in Aspen, the Essence Festival and the biennial Fortune Global Forum. Hundreds of thousands of people attended our live media events in 2014. We also provide content marketing, targeted local print and digital advertising programs, branded book publishing and marketing and support services, including subscription sales services for magazines and other products, retail distribution and marketing services and customer service and fulfillment services, for ourselves and third-party clients, including other magazine publishers.
Position: Social Media Writer, Money.com
Location: New York, NY
The social media writer will work across social media platforms to socialize content, reach new audiences, and drive growth for Money magazine—the largest personal finance publication in print—and its website Money.com. This person will build engagement with our existing audience and expand the audience, both through tried-and-true and emerging platforms. In particular, the social media writer will seek out fresh ways to promote some of Money’s very marketable signature franchises, such as Best Places to Live and Best Value Colleges. This is a key role for an energetic self-starter excited by the freedom to pursue a lively experiment at a legacy brand.
Assist in developing social media strategy that is aligned with the brand’s expansion goals
Write content for and help manage all of Money’s social media channels, which include Twitter (200K+ followers), Facebook, Pinterest, and Google Plus
Help devise creative campaigns around packages and key editorial franchises
Monitor—and swiftly respond to—community interactions and comments on platforms such as Facebook
Coordinate with social media departments within the company and with external partners to cross-promote and cross-post relevant content
Work with the audience engagement editor to monitor and react to analytics, with the goal of increasing audience and driving more traffic
Collaborate with the product development team on new social media features to add to the site
Work with audience engagement editor to establish best practices for writers and editors on social media, and help staffers to build personal social media brands
Help editors and writers to devise content that will be highly shared while also remaining true to the site’s mission
Monitor trends in social media and recommend new opportunities and platforms
A sharp writer: You know the power of words, and choose them wisely. You recognize that a headline or a tweet can make or break a story and know how to use these tools to get people to read. Your excellent editorial judgment has earned you the respect of peers and bosses alike.
A social media native: You’re on Twitter, Facebook, LinkedIn, Snapchat, Instagram, et cetera—and have deep opinions on best practices for major and emerging platforms. You understand how to artfully use these tools to engage people, both those who are already loyal followers and those who haven’t.
A team player: You’re excited to collaborate with creative, intelligent, passionate editors and writers to preach the gospel of personal finance. You check your ego at the door and value pushing through an initiative to completion.
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