Content & Social Media Strategist

Posted On: October 29, 2015

Media-Related Job

Media Organization: Prodigy Network

Company Description

Prodigy Network is the largest crowdfunding platform in the United States. The company has revolutionized both the commercial real estate and crowdfunding industries by being the first to meld the two worlds. Prodigy Network has raised more than $300 million in equity from 6,200 investors and is currently developing commercial real estate projects in Bogota and Manhattan valued at more than $850 million. Major money center banks like Deutsche Bank, CIBC and Bank of America have provided traditional financing for Prodigy Network’s Manhattan projects.

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Specialties: Crowdfunding, Worldwide Broker Network, Strategic Development Marketing, Latam Real Estate, Real Estate, New York Real Estate, Crowdsourcing, Crowdfunding Real Estate

Job Description

As part of our Marketing team, the Content & Social Strategist is responsible for producing content for our blog and promoting it in the different social media platforms, in order to actively engage relevant stakeholders within their respective social media and content channels.
The role requires the ability to create content on a daily basis and manage Prodigy Network’s community. This position is based out of New York City, NY.


Planning and executing the Content and Social Strategy jointly with the Marketing Director
Participating in the weekly editorial and marketing meetings
Be familiar with our competitors and stay ahead of market trends in order to identify new trends developing within the social media space and developing unique and new concepts to increase our brand/company awareness.
Creating ongoing content for website, blog posts, email campaigns, press releases, ad campaigns, and other marketing related material to support the goals of brand awareness, increase reach, and lead generation.
Ensuring that all messages and content that are being developed are relevant to Prodigy Network’s target audience while meeting the brand objectives.
Monitoring and optimizing executions to increase overall brand engagement and reach.
Preparing social media reports that will provide insights and direction to spark new programs and social media content development.
Managing relationship with Prodigy Network’s PR agency and working closely together with them in the planning of speaking opportunities, scheduling of interviews and creation of content, such as press releases.
Creating strategic alliances with online blogs and key media influencers in business, real estate, finance, and crowdfunding, with support from the PR agency, in order to enhance our content distribution strategy.

Minimum experience of 3 years in a position related to editor, communications, or content marketing.
Excellent verbal and written communication skills in English.
Deep understanding of latest social media technologies, platforms - including but not limited to Facebook, Twitter, Instagram, Pinterest, YouTube, Google+, LinkedIn and WordPress, services and analytics tools.
Great time management and organizational skills.
Experience with search engine optimization (SEO), branding and execution of content marketing initiatives is a plus.
Knowledge of the Financial and Real Estate Industries and their terminology is a plus.

To Apply

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