Communications Strategist, ACLUF, Communications Department

Posted On: March 17, 2016

Media-Related Job

Media Organization: American Civil Liberties Union

Company Description

For nearly 100 years, the ACLU has been our nation’s guardian of liberty, working in courts, legislatures, and communities to defend and preserve the individual rights and liberties guaranteed by the Constitution and laws of the United States. Whether it’s ending mass incarceration, achieving full equality for the LGBT community, establishing new privacy protections for our digital age, or preserving the right to vote or the right to have an abortion, the ACLU takes up the toughest civil liberties cases and issues to defend all people from government abuse and overreach. With more than a million members, activists, and supporters, the ACLU is a nationwide organization that fights tirelessly in all 50 states, Puerto Rico, and Washington, D.C., for the principle that every individual’s rights must be protected equally under the law, regardless of race, religion, gender, sexual orientation, gender identity or expression, age, disability or national origin.

For nearly 100 years, the ACLU has been our nation’s guardian of liberty, working in courts, legislatures,

Job Description

The Communications Department of the ACLU’s National Office in New York City is seeking applicants for two full-time Communications Strategist positions.


Reporting to the Associate Director for Communications, the Communications Strategists will play a critical role in developing and executing communications strategies that advance the ACLU’s work on civil liberties. The strategists will work to advance the agenda of the ACLU through collaboration with Communications colleagues, lawyers, lobbyists and state advocates to develop and implement communications goals and strategic plans. The strategist will also engage target audiences about litigation and advocacy; create content for publications and the website; and, plan events such as issue teleconferences.


Lead the development of multi-faceted communications strategies on a wide array of civil liberties issues, including criminal and racial justice, immigrants’ rights, voting rights, LGBT, reproductive rights, and national security, technology and privacy.
Develop and implement general communications strategies to further the ACLU brand as needed.
Participate in shaping communications plans for legal cases and initiatives to maximize their communications value and effectiveness, as well as the visibility of the ACLU.
Develop multi-faceted communications and media plans, which include message development, web presence, advocacy and social media, to educate, motivate, and influence target audiences.
Increase coverage of ACLU issues and ACLU messages by cultivating and maintaining relationships with key reporters, editors, producers and bookers.
Develop and update issue talking points for sensitive and/or controversial issues.
Create communications content, including talking points, news releases, op-eds, letters to the editor, blog posts, backgrounders and website and social media content. Conceptualize, as well as draft and edit, opinion pieces such as blog posts and op-eds.
Work in collaboration with the advocacy team to develop communications strategies and tactics for state legislative and advocacy initiatives.
Prepare clients, litigators, state advocates, and other spokespeople for media appearances.
Strategize to determine the most effective spokespeople for disseminating the ACLU messages and brand.
Provide guidance to affiliates in the development of communications materials and strategy, when necessary.


Bachelor’s Degree in Communications or a related field is required.
A minimum of five years of professional experience in a combination of the following areas: media, strategic communications, digital communications, and public relations.
Experience working on issue-based advocacy campaigns. Experience with criminal justice issues is a plus. Experience in communicating complex issues to varied audiences.
Must possess strong organizational skills, be detail-oriented and possess the ability to follow projects through to completion.
Ability to communicate persuasively and professionally, in writing through op-eds and blog posts, and to communicate verbally to a wide variety of media, political, stakeholder and influencer audiences.
Experience working with the media and cultivating relationships with print, radio, television and online journalists.
Experience crafting social media messages, and promoting issues through social media required.
Familiarity with online news, social media and digital advocacy tactics.
Strong interpersonal skills and an ability to work collaboratively with others in a team environment
Proficiency in Microsoft Office and Associated Press style required. Familiarity with Cision/Vocus public relations software a plus.
Basic proficiency with HTML; experience using a CMS to publish and update website content, preferred
Experience using Photoshop to edit basic graphics, a plus.
Understanding of trends and best practices for online campaigning, and best practices for communicating via email, Facebook and Twitter, preferred.
A demonstrated interest in civil liberties and passion for the work of the ACLU is essential.


The ACLU offers a generous and comprehensive compensation and benefits package, commensurate with experience and within parameters of the ACLU compensation scale.


Please submit a letter of interest (with salary requirements), a resume and a writing sample (no more than three pages in length) to - reference [COMM-15/40/ACLU-W] in the subject line. Please indicate in your letter where you learned of this career opportunity.

Applications will be accepted until the position is filled.

This posting provides a general but not comprehensive list of the essential responsibilities and qualifications required. It does not represent a contract of employment. The ACLU reserves the right to change the posting at any time without advance notice.

The ACLU is an equal opportunity employer. We value a diverse workforce and an inclusive culture. The ACLU encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, and veteran status.

The ACLU undertakes affirmative action strategies in its recruitment and employment efforts to assure that persons with disabilities have full opportunities for employment in all positions.

We encourage applicants with disabilities who may need accommodations in the application process to contact: Correspondence sent to this email address that is not related to requests for accommodations will not be reviewed. Applicants should follow the instructions above regarding how to apply.

The ACLU comprises two separate corporate entities, the American Civil Liberties Union and the ACLU Foundation. Both the American Civil Liberties Union and the ACLU Foundation are national organizations with the same overall mission, and share office space and employees. The ACLU has two separate corporate entities in order to do a broad range of work to protect civil liberties. This job posting refers collectively to the two organizations under the name “ACLU.”

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