Digital Marketer, Thought Leadership

Posted On: December 11, 2020

Media-Related Job

Media Organization: ServiceNow

Company Description

ServiceNow, the fastest-growing enterprise company over $1 Billion and is changing the way people work. The company was founded on the beach in San Diego in 2004 with the belief that
getting simple stuff done at work shouldn’t be so hard. And that the complex stuff should be easier to manage. We envisioned a world where anyone could create workflows that worked for—not against—them. The ServiceNow cloud-based platform was built to simplify the way work gets done.

Today, every enterprise is becoming a technology company, creating unprecedented challenges, opportunities, and complexity. ServiceNow lets them run smarter, faster, better. And it helps people spend their time on work that’s meaningful, not menial.

We’re disruptive. We work hard but try not to take ourselves too seriously. We are highly adaptable and constantly evolving. We are passionate about our product, and we live for our customers. We have high expectations and a career at ServiceNow means challenging yourself to always be better.

Job Description

The Role

As a member of our Storytelling & Engagement team, you will be responsible for scaling the audience of our award-winning brand publication, primarily through social media, and converting them into ServiceNow advocates.

You are a skilled growth marketer with proven results in scaling executive audiences for editorial products through social media and email tactics, planning and executing strategies based on your own daily data analysis, and writing amazing copy alongside compelling visuals.

This person should be a doer and a strategist.

Our goal is to create meaningful experiences for our readers–business executives who are interested in learning more about the future of work–that enable them with insights and connect them with solutions.

This is a contract role, with opportunity in a growing organization.

What You Get To Do In This Role

This is a brand new role. You will have the opportunity to build something amazing. You will be a trusted advisor and collaborate with an external agency. You will be relied upon to deliver results. Ultimately, you will be responsible for ensuring the right audience sees the right content at the right time. And, you will be expected to adjust copy and strategy on the spot, so that our thought leadership engine is agile and responsive.

You will split your time between these 5 core responsibilities:

o Know our content as well as our users. You will be part of the editorial planning process, so that you have a deep understanding of our thought leadership research and reporting. You will also collaborate with marketing teams to learn about lower-funnel content (i.e. e-books, webinars, white papers) that is relevant to our users. This will be the foundation for all your other work.

o Create and execute promotion plans for content published on our thought leadership channels, including defining audience segments on social media, working with internal and external teams to buy ads, independently creating posts, monitoring engagement, and actively adjusting plans to optimize engagement.

o Build a holistic user journey for various audience segments across editorial channels and connect them further down the buyer’s journey–from social media to article to form-fill to scheduling a meeting.

o Turn insights into action. Analyze user data to inform content, promotion, and audience strategies, as well as sales and marketing. Collaborate with team members responsible for reporting on platform performance.

o Innovate! Based on the data, do you have an idea for a social-first content program? Based on our editorial plans, is there a particular user segment we should invest in more?

In order to be successful in this role, we need someone who has:

o Experience and success in writing copy and social posts that resonate with targeted users.
o Expertise in digital marketing technology, the mechanics of capturing data, and best practices in managing related processes.
o Experience partnering with agencies.
o Background in engaging senior business executives through marketing, communications, journalism or a related role.
o Scaled a business, publication, or audience through digital marketing.
o Analyzed user data, created promotion plans, and executed on those plans.
o Proven to be flexible, deadline-driven, results-oriented, and able to respond quickly and calmly in crises.

To Apply

Please send your resume and cover letter to