Audience Engagement Specialist

Posted On: June 5, 2023

Journalism Job

Media Organization:Nikkei America Inc.

Company Description

For nearly a century and a half, Nikkei Inc. has offered unparalleled coverage of Japan's economy, industries and markets. The group's business portfolio extends beyond traditional publishing to include broadcasting, online and the widely cited Nikkei 225 stock index. Our flagship newspaper, The Nikkei, boasts a circulation of nearly 3 million. With a network of 51 bureaus in Japan and 37 overseas, our 1,500 journalists are ideally positioned to deliver news and analysis from an Asian perspective to the world.

Our digital-first global posture includes the award-winning Nikkei Asia and Financial Times, both in English. As content partners, Nikkei Asia and the FT share select articles with their audiences and collaborate editorially.

Job Description

Nikkei America Inc., a subsidiary of Nikkei Inc., seeks an audience engagement specialist for its Nikkei Asia team in the U.S.

This position in New York is for a specialist who can enhance Nikkei Asia's online presence via social media, e-newsletters and more. The right fit will have a passion for news and data, joined with a strong drive to support editors and reporters.

• Work with team editors to develop and execute plans for engaging audiences with Nikkei Asia stories across a range of platforms, leveraging analytics to continuously evaluate and refine our approach.
• Analyze Nikkei Asia website traffic to present findings and suggestions in team meetings, occasionally writing reports to share with the audience engagement team at the Tokyo headquarters.
• Read Nikkei Asia stories and post them to best reach our target audiences on social media platforms such as Facebook, Twitter, LinkedIn and Instagram.
• Write, edit and send e-newsletters for breaking news and daily wrap-ups, coordinating with editors on story selection. Send push alerts for the Nikkei Asia app. Analyze metrics for the newsletters and the alerts.
• Check trending topics on the internet and elsewhere to present insights in meetings. This includes keeping track of trending search terms and helping editors with SEO to improve headlines.
• Explore new means of audience engagement for Nikkei Asia in discussion with the New York team and the Tokyo headquarters.
• Other tasks relating to the Nikkei Asia editorial process, as requested by the supervisor.

To Apply

Please contact Yuka Olujobi ( and Katsuhiko Hara ( with resume and cover letter if interested.