Posted On: October 24, 2012

Media-Related Job

Media Organization: NewsCred

Company Description

Overview
At its core, marketing at NewsCred is all about demonstrating how our products solve publisher's problems - from everyday challenges (getting quality content) to monumental ambitions (reinventing the business model for news). Our job is to share the story of NewsCred in a way that's useful yet unconventional; creative yet rooted in strong analytics. You will provide the lens through which our clients, our partners and opinion leaders experience NewsCred.

We are looking for individuals with a passion for marketing, journalism and tech start ups. This role will require a self-starter who can lead in all aspects of marketing: from product strategy to positioning, competitive analysis to external communications, content marketing to Google Analytics/Adwords and sales ROI. Experience with digital marketing strategies and in-depth analytics is a must.

Job Description

Responsibilities
• Work with Marketing Director on B2B acqusition strategy - inbound/outbound marketing initiatives
• Track and analyze marketing programs to optimize overall results and plan campaign and channel mix (knowledge of Google Analytics, Google Adwords, Marketo and Zoho is a huge plus)
• Manage NewsCred content marketing strategy (blog, newsletters, white papers, lead nurturing)
• Develop creative assets and tools; work with internal and freelance teams to implement (developers/designers)
• Organize and launch events

Experience
• Minimum of 2-3 years experience in marketing products or services related to: content, publishing, technology solutions or media
• A self-starter who can work cross-functionally
Additional Requirements
• Experience in product marketing, SEM marketing and marketing program management
• Strong analytical skills and proven track record of managing ROI campaigns and measurements
• Understanding of the search, online advertising or web publishing market
• Strong interest in analyzing products, customers and market dynamics and aptitude for determining the optimal way to position products in the market
• Excellent written and oral communication skills and strong organizational skills

Level
Mid-level to Senior

Education
Bachelor's degree

Offer
• Awesome culture - passionate, driven and fun team
• Competitive salary
• Equity eligibility
• Amazing benefits (health insurance, dental, monthly metro cards, etc)
• Flexible vacation policy
• Opportunity for travel and conference attendance
• Unlimited classes, books, etc

To Apply

Email resumes to jobs@newscred.com.