Democracy Now! seeks a creative and driven social media maven with a strong news background and analytics orientation to lead our online engagement efforts. This person will be responsible for the strategy and implementation of social distribution for Democracy Now! on a daily basis. They will tailor and supplement daily news and breaking news content for distribution on established and emerging social and digital platforms, be knowledgeable and up-to-date about new strategies and digital innovations in online news distribution, thrive in a fast-paced deadline-driven daily news environment, and be passionate about expanding the audience for Democracy Now!’s news content and supporting its non-commercial, independent news mission.
The workday begins at 7:00am ET, to coincide with the live daily TV & radio newscast at 8:00am ET.
Responsibilities:
-Lead development and implementation of Democracy Now!’s social media and online outreach strategy
-Use social platforms to attract new audiences and increase engagement and loyalty
-Tailor and supplement news content for social distribution
-Monitor social media, trending news items and analytics to identify and maximize viral opportunities
-Maintain and update standards and best practices for social publishing
-Leverage social platforms to promote special programming, events, fundraising campaigns and other engagement opportunities
-Identify and refine effective publishing strategies through content testing, research, and monitoring of current and emerging practices and strategies
-Support production team in content copyediting and publishing for web and broadcast
-Coordinate with guests and organizations featured on the daily news hour to promote their appearances on social platforms
-Identify strategic opportunities for community outreach to enhance news content and increase engagement and loyalty
-Recruit, supervise and mentor 3-4 part-time interns and one full-time social media fellow
-Engage in strategic online outreach to influencers, publishers, journalists and organizations to promote news content
-Provide benchmark reports on social audience and engagement
Qualifications:
-3-5 years experience with proven results in social media and digital journalism
-Passion for news and commitment to the mission of Democracy Now!
-Deep knowledge of core social channels including Facebook, Twitter, Instagram, YouTube, SoundCloud, Tumblr and Reddit
-Experience recruiting, training and managing staff and interns
-Experience managing social presence and strategy for comparable news outlet preferred
-Strong copywriting and editing skills, detail oriented, and can meet daily deadlines
-Experience with CMS publishing, analytics platforms, A/B testing
-Creative, flexible and comfortable with the pressures of a live news environment
-SEO and content strategy experience a plus
-Video/audio/image editing, knowledge of HTML a plus
-Bilingual Spanish/English a plus
This is a full-time New York City-based position with competitive compensation and a generous benefits package.
Democracy Now! is an equal opportunity employer. People of color, people with disabilities, women and LGBTQ-identified people are encouraged to apply.