Under the supervision of the Associate Director for Strategic Communications, the Communications Strategist will play a critical role in developing and executing communications strategies that raise public awareness of the ACLU’s work to advance civil liberties causes. The strategist will work to advance the agenda of the ACLU in a number of ways, including collaborating with media relations staff, lawyers, lobbyists and state advocates to develop communications goals and plans. Additionally, the strategist will create public education plans for litigation and advocacy; work with advocacy, media and field staff to develop communications strategies for federal and state legislative issues and create content for publications and the website; and plan events.
ROLES AND RESPONSIBILITIES
Lead the development of multi-faceted communications strategies on issues housed in the Center for Democracy, which focuses on human rights, national security, and speech, privacy and technology.
Participate in shaping communications plans for legal cases and initiatives to maximize the communications value and visibility.
Develop multi-faceted communications plans, which include message development, web presence, advocacy and social media; to educate and motivate target audiences.
Work with the advocacy team to develop communications strategies for federal and state legislative initiatives.
Work with lawyers and advocates to develop messages on sensitive and/or controversial issues.
Work with Media Relations colleagues to prepare clients, litigators and other spokespeople for media appearances.
Draft and edit blog posts, website text, reports and other communications materials.
Collaborate with the legal projects’ liaisons to the Communications web team.
Coordinate branding and issue-oriented advertising.
Strategize to determine the most effective prospects for disseminating the ACLU messages and brand.
Provide assistance to affiliates in the development of communications materials and strategy when necessary.
EXPERIENCE AND QUALIFICATIONS
Bachelor’s Degree required.
A minimum of five years professional experience in a combination of the following areas: media, digital communications and public relations.
Experience working on issues of human rights, national security, and speech, technology and privacy is strongly desired.
Experience in promoting complex issues to varied audiences.
Strong interpersonal skills and an ability to work effectively with others in a team environment.
Must have strong organizational skills, be detail-oriented and possess the ability to follow projects through to completion.
Strong writing and editing skills; ability to produce clear, concise materials on tight deadlines.
Proficiency in Microsoft Office and Internet usage.
Fluency in Spanish is a plus.
A demonstrated interest in civil liberties and passion for the work of the ACLU is essential.
COMPENSATION
The ACLU offers a generous and comprehensive compensation and benefits package, commensurate with experience and within the parameters of the ACLU compensation scale.