The Portfolio Marketing Manager will oversee marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and customer action. This individual should understand content development, brand consistency, segmentation and localization, analytics and meaningful measurement of social and content marketing tactics. The candidate will collaborate with public relations, communications, product marketing, and digital marketers to ensure consistent messaging and a flow of valuable materials consistent with our new work of marketing. Ultimately, the Portfolio Marketing Content Specialist thinks and acts like a publisher/journalist, leading the development of content initiatives with excellence, and linking them with craftsmanship to messaging and business objectives. This includes:

Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each buyer persona within the enterprise.

Mapping out a content strategy and communicating it that supports and extends marketing initiatives, both short- and long-term, determining which methods work best and why. Agile focus and continuous evolvement of strategy based on metric feedback is key.

The development of a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groups.

Collaborating with freelance writers, editors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.

Integration of content activities within traditional marketing campaigns.

Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics (or supervise those who do) and make recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals.

Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.

Establishing work flow for requesting, creating, editing, publishing, and retiring content.

Work with technical team to implement appropriate Content Management System (CMS).

Conducting periodic competitive audits.

Supervising the maintenance of content inventories and matrices.

Ensuring consistent global experience and implement appropriate localization/translation strategies. Required

Bachelor's Degree
Basic knowledge in Content marketing
Basic knowledge in Digital marketing
Readiness to travel 10% travel annually
English: Fluent

Preferred

Master's Degree
At least 1 year experience in Content marketing
At least 1 year experience in Digital marketing

IBM is seeking the next generation of creative individuals with a hunger for innovation and a knack for marketing to join our Performance Marketing team.

As the newest IBM Marketing group, we think big, start small, and scale fast – and work beside some of the best agile development teams to bring our ideas to life. Performance Marketing is leading the transformation to build a smarter business; it’s where smart analytics, innovative strategies, and intuitive design principles are applied to create the next generation of tools and platforms for IBM marketers. From the get-go, you will have the opportunity to impact marketing strategy at a global level and work with some of the brightest data scientists, social media ninjas, and world-class designers in the industry.

We are looking for individuals who:
• Have a passion for solving complex problems applying design thinking, user centric principles, technology, and data.
• Are able to help others craft an understanding of a market, its audiences, and key messages that drive engagement.
• Think digitally – understand the principles of content life cycle management, from creation, production, analytics and optimization

The Perks
• Our office digs are located at 51 Astor Place, in the heart of the Silicon Alley, New York City
• Not ready to ditch your notebook? Learn key marketing and analytical skills in our new employee onboarding program
• We care about results; how you get work done is up to you. Our hours are often flexible because the work is constantly changing
• No cube life for us! Our marketing labs are designed for collaboration—desks, couches, whiteboard walls and even a ping pong table
• Get involved in our community service, social events, and professional development workshops. It’s like you never left campus
• 380,000 employees,170 countries, unlimited career opportunities with our network
• Big name company with small, agile teams—get one-on-one mentoring and showcase your work
• Competitive salary, benefits, and vacation time; only the best for our employees Required

High School Diploma/GED
Basic knowledge in digital marketing
Basic knowledge in social media and building communities
Readiness to travel 10% travel annually
English: Fluent

Preferred

Bachelor's Degree
Basic knowledge in problem solving and analytical skills
Basic knowledge in developing strategic marketing campaigns
Basic knowledge in industry standard design processes, methods, and tools
Basic knowledge in Hypertext Markup Language (HTML) and Cascading Style Sheets (CSS)
Basic knowledge in web and mobile development and related skills, documentation, business tools and methodologies, troubleshooting and problem resolution, and customer facing experience
At least 6 months experience in working in a collaborative and driven environment (this can include classroom and/or internship setting)
At least 6 months experience in visual, interactive, User experience (UX) or industrial design
At least 6 months experience in working within a cross-functional team and handling multiple projects with tight deadlines

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Trained in multi-media communications, passionate about science and technology, skilled in explaining highly technical research topics in engaging plain language. If this sounds like you, we have a position that could be a great fit for your talents.

The National Institute of Standards and Technology (NIST), is looking for an entry level science communicator with a full complement of skills: writing, presentations, photography, and video. This position is located in the Public Affairs Office at NIST’s headquarters in Gaithersburg, Maryland near Washington, DC. If you have a love for science and technology and would like to join one of the world’s leading science and research organizations, please review the job description.

Job duties include leading and coordinating tours of laboratories and research facilities, answering or redirecting general inquiries from the public, writing articles and announcements for NIST employees and staff, capturing photos and videos of NIST activities, and assisting in managing digital assets like photographs and website content.

The position requires excellent written, oral, and visual communications skills. Candidates must have a strong interest in science and science-communications. Also required are excellent interpersonal skills to establish positive relationships with NIST technical staff members and other NIST stakeholders. Candidates must also have creative and technical skills in creating and managing photographs and other digital assets.

To learn more about the broad array of science and research programs at NIST, please visit www.nist.gov

U.S. citizenship is required.
Department of Commerce is an Equal Opportunity Employer.

Salary Range: $43,057 - $75,395
Location: Gaithersburg, MD
Applications Due By (Closing Date): October 13, 2015
Vacancy Announcement Number: NISTOD-2015-0024
Job Link: https://www.usajobs.gov/GetJob/ViewDetails/416498500

Development Communications Writer

Reports to Director of Development Communications

Summary:
Under moderate supervision and with moderate latitude for independent judgment, assists in the development and production of print and electronic fundraising and development communications materials for both internal and external audiences of donors and prospective donors, and generally ensures that fundraising and development communications materials adhere to high editorial standards and incorporate appropriate messaging.

Key responsibilities:
Develop awareness of funding priorities and initiatives, as well as academic programs and faculty activities, for use in printed and electronic fundraising and development communications materials. Incorporate messaging points in printed and electronic fundraising and development communications materials as appropriate.

Research, write, and edit content for Pratt’s promotional, fundraising, and stewardship materials, including major gift proposals, grant and sponsorship reports, funding area direct mail and brochures (e.g., The Fund for Pratt, Planned Giving) as well as articles for the Inspire giving newsletter, DxD corporate publication, and Prattfolio magazine. Draft content with input from the Director of Development Communications and the Directors of Development. Work with Directors of Development to obtain appropriate approvals where needed.

Provide administrative support to the Director of Development Communications and the Creative Services team in creating content for print and electronic advancement publications.

Assist with photo research and distribution of Prattfolio magazine.

Draft remarks and talking points for President Schutte and other senior Pratt administrators for fundraising, cultivation, recognition, and other advancement-related events.

Assist with editorial review of all printed and electronic fundraising materials (i.e., brochures, event invitations, email blasts, etc.).

Perform all other related duties as assigned.
Qualifications:

Education: Bachelor’s degree in English, journalism, communications, or related discipline

Experience: At least three years of relevant work experience, preferably in a higher education environment; demonstrated experience in development communications and/or external affairs writing for a non-profit institution; demonstrated ability to adapt style and tone to conform with institutional branding and for diverse speakers; demonstrated understanding of fundraising and constituent engagement. Experience with comprehensive or capital campaigns, event planning, and donor relations desired.

Skills: Ability to meet tight deadlines and work on multiple projects simultaneously. Excellent organizational, written, and verbal communication skills. Proficient in Microsoft Word, familiarity with Raiser’s Edge. Ability to work independently and as part of a team.

Responsibilities
• Enter book kits, thematic kits, and other content into the Content Management System, reviewing and revising as necessary
• Upload images, PDFs, and other files into the Content Management System, writing titles and short descriptions, as necessary
• Program weekly refreshes of site using Content Management System
• Edit existing site content to improve formatting and fix any errors
• Keep track of content and assets using spreadsheets set up by team
• Assist with other projects, as assigned
• Contribute to special programs and team initiatives
• Work with the rest of the editorial team to constantly improve the quality of content on the website
• Liaise with freelancers, interns, and other Scholastic divisions as appropriate
• Reply to website customer queries as requested

Qualifications
• Experience in magazine, newspaper or online editorial preferred
• Must be a self-starter with the ability to work independently
• Must possess excellent attention to detail
• Must have excellent writing and proofreading skills
• Must have the ability to meet deadlines
• Must possess excellent organizational and interpersonal skills
• Must be creative, enthusiastic, and willing to learn new skills
• Must be proficient in the use of Microsoft Word and Excel
• Must be able to navigate effectively on the Internet
• Previous work with a Content Management System a plus

Temporary Position
• This is a part-time (21-25 hours per week) temporary position
• The editorial assistant will work in the office. This is not a remote position.

Preferred Qualifications:
*Proactive and responsible.
*Passionate about education.
*Experience producing, shooting and editing

Duties and Responsibilities:
*Working with the EdLab team to document and produce interviews and lectures that occur onsite and around campus
*Editing with Adobe Premiere
*Filming with Canon DSLRs and Sony HD and 4K Camcorders
*Working with the video team to convey meaningful content in creative and engaging ways

Preferred Qualifications:
*Proficient with After Effects and animation
*Experience with Mac hardware
*Experience with audio and video hardware
*Attentive to details on rough cuts and final cuts
*Experience documenting and storytelling in video
*Proactive and responsible
*Passionate about education

Duties and Responsibilities:
*Lay out, build, test, troubleshoot, repair, and modify development and production electronic components, parts, equipment, and systems, such as computer editing stations, filming equipment, and projectors.
*Color Grading with Davinci and Sound Mixing with Adobe Audition and/or ProTools

Senior Director, Media Relations
Job ID: HC20151204-61687
Description:
The College Board, the national educational organization, is conducting a search for a Senior Director of Media Relations.

This position is resident at our New York City headquarters and reports to an executive director.

POSITION SUMMARY

Leads a proactive and reactive media relations strategy that protects and builds the reputation of the College Board and furthers the organization’s mission. Expands the reach, quality and impact of earned media by building and maintaining relationships with a cross-section of outlets – print, broadcast and digital – at the national, state and local levels. Supervises a team in executing a strategy that includes placement of stories, timely and accurate responses to incoming inquiries, and streamlined rapid response in crisis situations. Works closely with program leadership and external agencies to ensure consistent use and delivery of messages. Reports directly to the Executive Director, Communications.

ESSENTIAL FUNCTIONS

* Responsible for developing and executing a robust, multi-faceted national and regional/local media strategy that helps further the mission and aligns with state and national goals by creating proactive opportunities; cultivate relationships with media outlets that touch a variety of different key audiences – policymakers, students, parents, educators, advocates, etc. – through different channels
* Work closely with College Board programs, Executive, Member, Program, and Community Communications, Government Relations, State & District Partnerships and others to ensure appropriate messaging materials;
* Lead crisis communications and issues management;
* Manage media campaigns in support of College Board public policy initiative including state-by-state Government Relations initiatives and execution of media events around the country for both national and state events;
* Advise senior division management and College Board executives on communications and public relations issues;
* Assist with and contribute to the strategic planning for the unit;
* Manage media relations staff members as they work to execute strategy;
* Build and manage an international media relations strategy.

PRINCIPAL RELATIONSHIPS

Internal Contacts:

Maintain regular contact with executive leadership, College Board spokespeople and managers in other departments/divisions to integrate work activities and products. Provide strategic media advice to senior managers and College Board executives

External Contacts:

Maintain significant contacts with members of the media, external College Board spokespeople and advocates, government officials, consultants, vendors and other external parties who have a major impact on the image, reputation and success of the department and of The College Board

MINIMUM QUALIFICATIONS

* Bachelor’s Degree required. Master’s degree a plus.
* Minimum 7 years of progressively responsible work experience in public relations, journalism or a related field required.
* Background should include direct support of a prominent principal (client/elected official/candidate), including staffing for media events and preparing briefings.
* Extensive experience working with members of large media outlets a must. International experience a plus.

RELATED SKILLS & OTHER REQUIREMENTS:

* Must be able to travel as needed
* Ability to communicate complex public policy initiatives for a broad audience
* Comprehensive, integrated knowledge of all College Board programs

BENEFITS

We offer our employees an outstanding benefits package which includes 4 weeks of paid time off, a generous retirement plan, tuition reimbursement and ongoing professional development and training.

MISSION

The College Board’s mission is to connect students to college success and opportunity. We are a not-for-profit membership organization committed to excellence and equity in education. Among our best-known products are the SAT®, PSAT/NMSQT®, and Advanced Placement Program®.

Requirements:
Desired Travel 25% - 50%
Areas of Expertise Media Relations, Communications
Highest Level of Education Bachelor's Degree
Job Type Full Time
Location New York, NY
Years of Relevant Experience 6-9

An established Queens-based media company seeks an ambitious writer to join our digital media division. The reporter will be responsible for creating successful campaigns for clients through writing stories about and relevant to their businesses that will get as many pageviews as possible online and maximizing sharing on social media. The reporter will also use company and personal social media outlets to build traffic; help define and create reporting to evaluate success of campaigns; work with the digital, sales and editorial departments in several capacities to achieve a mutual goal of increasing traffic and user activity on the site and social media and achieving digital revenue goals; moderating the website and serving as a backup to the digital editor.

The qualified candidate MUST be a current New York City resident; very active in social media; have a knack for knowing popular trends; be a creative self-starter open to new ideas and concepts; work well with the team and clients; be proficient in English and have a web-savvy writing style. Knowledge of WordPress and Queens, as well as prior experience in journalism or marketing, are pluses.

Gannett is seeking a Mobile Product Manager who can easily balance editorial, engineering and business needs, break down complex problems in order to achieve success and evaluate emerging product development opportunities.

This position works with colleagues across Gannett to support mobile product development. They will be expected to:

* Lead a team of developers, designers, UX researchers and QA engineers to maintain and improve the performance of Gannett news applications.
* Develop and maintain strong business development relationships with global mobile platform vendors.
* Innovate on the customer’s behalf, pushing the boundaries of mobile technology, app development and content creation to drive business objectives.
* Track and report on product performance including financial performance, customer experience, engagement levels and other key performance indicators.
* Seek out and interpret user feedback and market research to guide product development.
* Utilize data-driven analysis to inform product roadmaps and strategic direction.
* Conduct competitive and marketplace analyses to assess trends and determine their relevance to the product roadmap.
* Work with UX researchers to translate customer needs into solutions.
* Work with project management to balance development scope and priorities, in order to deliver products on time and on budget.
* Proactively engage stakeholders and communicate with them about product cycles and strategic priorities.
* Produce written requirements for new features.
* Work with Business Development to negotiate agreements with external vendors.