The Content Marketing Associate will be part of a creative and entrepreneurial team to drive the growth of WES Student Advisor ( www.WESStudentAdvisor.org )—a content-based admissions advisory service for international students applying to study in the US. The individual will be responsible for supporting the realization of the overarching goal of increasing the awareness, interest and engagement of audience through credible and persuasive content. This position is part of an exciting team of WES Research & Advisory Services (http://wes.org/ras/team/).
RESPONSIBILITIES
• Develop a content plan and growth strategy with manager
• Leverage data/research/technology to develop compelling blog posts
• Use innovative content formats such as infographics and visual data story-telling
• Manage content conception, creation and delivery
• Implement strategy through creative content and campaigns
• Learn and adapt to the emerging digital marketing opportunities
• Identify the best fit content marketing strategies and tools
• Apply different digital marketing tools to achieve desired results
• Continuously improve the content to further enhance the impact
• Ensure best practices in managing email campaigns
• Ensure consistency, quality, accuracy and clarity in all communication
• Work across multiple projects and ensure efficient use of resources
• Undertake additional/special projects as assigned or required
• Coordinate with guest blogger to generate new and diverse content
• Edit and proof work of guest bloggers or peers
QUALIFICATIONS & EXPERIENCE
• Master’s degree with focus on consumer marketing (B2C) or digital journalism or creative writing, digital media, business communications, or communication arts. Bachelor’s degree holders with at least two years relevant experiences may apply
• Current master’s degree students will be considered for paid internships as (content marketing assistant). International students on CPT/OPT may apply
• Strong command of written English
• Proven experience with blogging, publishing and content development is required