The Senior Manager, Media & Marketing will be responsible for overseeing the Rainforest Alliance’s marketing efforts in the Americas and developing strategies for the distribution of content relevant to the organization’s various stakeholders worldwide. S/he will guide and collaborate with businesses engaged with the Rainforest Alliance to ensure that they have the tools and information necessary to engage their audiences. S/he will develop and manage promotional campaigns; media outreach and oversee content and strategies aimed at engaging consumers, media and other key Rainforest Alliance audiences.
Responsibilities:
• Manage social media marketing campaigns designed to educate and influence consumers and others;
• Provide guidance to and collaborate with the businesses that are engaged with the Rainforest Alliance on promotional campaigns;
• Develop media outreach strategies and consumer campaigns for the organization as a whole and for specific targeted audiences in order to meet programmatic objectives;
• Cultivate US media and marketing relationships, continually seeking out new promotional vehicles and opportunities;
• Coordinate closely with staff and representatives working with marketing and media in other countries to ensure efforts and messages are consistent;
• Keep abreast of emerging media platforms, assess their cost effectiveness and adjust the organization’s use of new tools as appropriate;
• Track and measure effectiveness of the communications tools used by the organization; and
• Other duties as assigned.
Qualifications:
• Bachelor’s degree in Communications or Journalism;
• Minimum10 years experience in professional work environment;
• A minimum of 8 years experience in journalism, nonprofit or corporate communications;
• Proven track record in strategic media outreach and marketing work;
• Strong project management and organizational skills;
• Experience in managing staff;
• Demonstrated interest in conservation, corporate social responsibility and/or international development issues;
• Superior written, verbal, organizational, analytical and interpersonal skills;
• Flexibility and willingness to work independently on a wide range of tasks and projects;
• Proven ability to prioritize tasks and work efficiently in a fast-paced environment; and
• Written and verbal proficiency in Spanish preferred.